I had not seen this myself. A friend contacted me and said he had been infected with it. I started doing a little research.
Seems to be adware more than anything. I personally despise adware, viruses and malware. When I see it on my computer I get rid of it and anything associated with it.
The first thing you could try if it hasn’t been on your computer long is to restore your machine to a previous date (before you were infected). Even if you do that I would suggest scanning the machine to make sure.
Rather than duplicate everything that is already out there about it you can check this page for detailed information. They have a lot of details about it and links to all the tools to scan and remove.
Hope it helps.